"It s what you hear that helps you begin to change your behaviour. And hearing positive messages about how you can easily care for your nets and how that will increase protection from malaria can make people more likely to do so." - Stella Babalola
"Social and behavior change interventions can influence individual knowledge, attitudes, and intentions as well as community norms to facilitate widespread vaccine uptake."
"While consistent and clear messaging is the best way to undermine misinformation, tracking emerging rumors can help communication actors to nuance and prioritize messages."