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Natural diamond organisations protest Pandora statement Posted May 12, 2021 | By Arabella Roden • Editor Several diamond and jewellery industry associations have demanded Pandora Jewelry retract elements of a recent statement regarding its decision to stop stocking natural diamond, claiming it promotes the “false and misleading narrative” that lab-created diamonds are “an ethical choice” when compared with natural diamonds. In a joint statement dated 7 May, the Natural Diamond Council (NDC), CIBJO, the World Diamond Council (WDC), the Responsible Jewellery Council (IJC), and the International Diamond Manufacturers Association (IDMA) objected to the messaging in Pandora’s announcement of its new lab-created diamond range, Pandora Brilliance.

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