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Among PepsiCo’s beverage portfolio in India, a surprise flagship is Mountain Dew which, with its adventure-led positioning, has managed to occupy sizable clout. The Drum finds out how the beverage giant has built the franchise further and put together an India-first launch with Mountain Dew Ice.
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The TVC comes with a new proposition – ‘Jeetne ki Aag aur Thanda Dimaag’.
17 Mar, 2021 - 11:42 AM IST | By indiantelevision.com Team
NEW DELHI: Summer is upon us, and with it begins the slew of cold beverage promotional campaigns. The latest soft drink variant to embark on an advertising blitz is Mountain Dew Ice, by PepsiCo India. The new TVC comes with a new proposition - Jeetne ki Aag aur Thanda Dimaag (the fire to win and a cool head). Featuring Bollywood star and brand ambassador Hrithik Roshan, the ad encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win.
Mountain Dew Ice launches first campaign featuring brand ambassador Hrithik Roshan
The campaign offers the proposition of âJeetne ki Aag aur Thanda Dimaagâ and encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win
Click on the Image to watch the TVC.
Mountain Dew Ice, the lemon juice-based fizzy beverage offering by PepsiCo India, has unveiled its first-ever TV campaign in India. The new summer campaign, featuring Bollywood superstar and brand ambassador Hrithik Roshan, offers the proposition of âJeetne ki Aag aur Thanda Dimaagâ and encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win.