“If you don’t ask, you don’t get.” Mahatma Gandhi’s famous words summarize the mission and purpose of a marketing call to action or CTA. But what is a call to action, really? It’s a short phrase that prompts a target audience to take a desired action like purchasing a product, downloading a white […]
Google gets approximately 99,000 search queries every second, resulting in about 8.5 billion searches daily and roughly 2 trillion global searches annually! As such, Google commands 92% of the mobile search engine market share worldwide, along with 72% of the desktop market. All those zeroes are also why it’s critical to have a website that […]