MARKies Awards Singapore 2021 shortlist announced Details
The results are in and the long wait is over! We are thrilled to announce this year’s finalists for the MARKies Awards Singapore. For a fifth year, this awards is here to honour agency excellence for the most innovative, creative and effective campaigns spanning Singapore’s entire marketing services industry.
Overall, this year s MARKies had 39 refreshed and new categories available for entry across two main segments - Creative Ideas and Media Usage. On top of the new categories such as Most Creative – Audio, Most Creative – Campaign Pivot, Most Creative – COVID-19 Response, Most Effective Use – Events (Physical / Virtual), Most Effective Use – Influencers / KOLs, we also introduced three talent categories, Best Account Manager, Best Art Director / Designer, Best Planner to recognise and reward outstanding talent in the industry.
Marketers, get future ready
With technology and consumer behaviours pushing the acceleration of change for marketers, iProspect has launched a report that dives into the consequences of this momentum. The Drum picks out the key trends for brands.
The world of marketing is evolving at a superfast clip, making it challenging for marketers to make sense of the changes and keep pace with them.
As per the findings of a recent report ‘Future Focus 2021: Brands Accelerated’ launched by iProspect, a Dentsu company, 32% of marketers feel that expanding commerce capabilities was the critical piece of the 2021 roadmap, and 26% see this as one of the most difficult challenges to face this year.
SG whole of government creative tender launches for agencies to jump on roster marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.