The brand film will be released first on television and digital media in Andhra Pradesh and Karnataka and then on the brand’s YouTube page in Hindi and English later
The watches are manufactured by The Movado Group Inc., under licence from Tommy Hilfiger and distributed globally through Movado’s wholly-owned subsidiaries and exclusive agreements with international distributors
The company said the television commercial is built on the insight that in Indian families, parents get annoyed when their children spend a lot of money on shopping