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How You Can Fix Broken B2B Marketing Emails

B2B marketing emails are not always known for excitement and engagement. But they can be.

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Winning at Content Marketing on Different Budgets

How can you win in content marketing with no budget, some budget and a healthy budget? It requires different tactics for each.

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B2B Marketers: Drop the Drip and Double Down on Email Newsletters

Marketers think of their email lists in a transactional manner: a sea of names to guide down the sales funnel. Here's how (and why) we should fix this mindset.

Walter randlehoffSteal these personal newsletter lessonsContent marketingDennis shiaoEmail campaignDigital marketing

What It Was Like to Attend Content Marketing World 2021 (With Takeaways)

Content Marketing World's theme this year was “Connections,” and after 18 months of physical separation, reconnecting was amazing.

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The Wild Card Factor in Marketing Results

Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity.

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