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Sony Music Breaks From Exclusive China Licensing Agreement to Sign with Both Tencent and NetEase
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Tencent Music Entertainment : and Sony Music Entertainment Sign Multi-Year Extension of Digital Distribution Agreement
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Now, as musicians around the world prepare to return to the stage, they face having to navigate an industry transformed by the pandemic.
Greg Parmley, chief executive of live music trade body LIVE, says musicians will increasingly embrace live streams on social media sites and within video games such as Fortnite, even as gig venues begin to open up later this month.
“Live events and streaming are two very different experiences, and will both run in parallel,” he argues.
The intimacy provided by live streaming has helped revive some artists’ fortunes during lockdown. Sophie Ellis-Bextor, for instance, has enjoyed renewed popularity after staging Friday night karaoke sessions in her kitchen with her five children, and streaming it live on Instagram.
Apple faces stiff competition with paid-for Podcasts
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