Apple launches new subscription platform. Will it be the Netflix of podcasts ? Wendy Lee © (Apple) Krys Marshall in Season 2 of For All Mankind on Apple TV+. (Apple)
Fifteen years ago, Apple Inc. played a major role in bringing podcasts to the mainstream, offering a way to distribute free audio programs to the masses.
Since then, rivals such as Spotify have been chipping away at Apple s territory by offering podcasts exclusive to its streaming platform and generating revenue through advertising and monthly subscriptions.
On Tuesday, Apple signaled its intentions to remain a major player in the podcasting business by offering a subscription platform on its app next month.
Apple launches new podcast subscription platform
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Apple launches new subscription platform Will it be the Netflix of podcasts ?
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Apple PRESS RELEASE April 20, 2021 Apple leads the next chapter of podcasting with Apple Podcasts Subscriptions Major updates to Apple Podcasts make discovering and enjoying podcasts better than ever before Apple Podcasts Subscriptions is a global marketplace for listeners to discover premium subscriptions offered by their favorite creators, including The Athletic and NPR. The Midnight Miracle, the groundbreaking new original series hosted by Talib Kweli, Yasiin Bey, and Dave Chappelle, will be available next month with a subscription to the Luminary channel on Apple Podcasts.
Cupertino, California Apple today unveiled Apple Podcasts Subscriptions, a global marketplace for listeners to discover premium subscriptions offered by their favorite creators alongside millions of free shows on Apple Podcasts.
The updated release reads:
MAESTRO SECURES $15 MILLION SERIES B TO ACCELERATE THE GROWTH OF THE CREATOR ECONOMY
Investors include: NetEase, Sony Music Entertainment, Acronym Venture Capital, Stadia Ventures, Twitch Co-Founder Kevin Lin and former Blizzard Entertainment executives Michael and Amy Morhaime.
Maestro, the interactive live streaming platform for creators and content owners, today announces it has raised a $15 million Series B. New investors include NetEase, Sony Music Entertainment, and Acronym Venture Capital, alongside a host of industry titans including Twitch co-founder Kevin Lin and Dreamhaven cofounders and former Blizzard executives Michael and Amy Morhaime. This takes the total raised to date to $22 million.