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million. that s not all. homemade dishes from mushroom soup to special hamburger earned her prizes like free groceries and kitchen appliances. fabulous. reporter: tina finds contests. christina, who runs the site, says there are more than 500 contests and $3 million in cash and prizes every year. there s a lot to be won. you just have to claim your piece of the pie. i will just mix a bit of this stuff together. reporter: there s more. did you ever wonder how the celebrity chefs come up with all those cookbooks? denise vivaldo is behind some of them, like suzanne somers. gorgeous. pan is hot. be careful. reporter: she is a recipe ghost writer. oh, did i tell you that? yes, i did. reporter: charging $200 do $400 peres pea, from white chocolate souffle to grass hopper pie. no one is more surprised by my success than me. reporter: lastly, you can strike it rich in the $88 billion specialty food business. meet erica. her secret sauce, a ketchup alternative called, what

Mushroom soupKitchen appliancesTina verrelli3 millionCelebrity chefsSuzanne somersDenise vivaldoGrass hopper pieGhost writerFood businessSecret sauceMeet erica88 billion8 billion