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The Science of Loyalty: Intuit Mailchimp s New Global Study Uncovers Fundamental Drivers of Consumer Behavior and Decision-Making Towards Brand Loyalty

The study presents 12 actionable tactics brands and marketers can take to build loyalty with their customers .

City ofUnited kingdomNew yorkUnited statesDenise lee yohnRichard shottonIntuit incIntuit turbotaxLoyalty wheelIntuit mailchimpBusiness wireMichelle taiteChief marketing officerMarketers shouldSeven brand building principlesStrategic loyalty playbook

Trust: The currency of success in today s business landscape

Want a real-time CEO gut-check? Ask yourself a simple question: “Do these people really trust me and my organization: customers, clients, suppliers, shareholders and employees?” Here's how you can gain that trust.

Jamie ousteroutRoxana corduneanuMichael bondarScott van voorhisNatasha buckleySandraj sucherDenise lee yohnDonald thompsonHarvard institute for the study of businessEdelman trust instituteGlobal societyHarvard business schoolDiversity movementHow companies build itEntrepreneur of the yearCustomer experience officer

Succession lesson: Using your own product

When's the last time you tried your own product, be it a service or physical item? Acting as your own customer can be an eye-opening experience.

Logan royDenise lee yohnRupert murdoch likeUndercover boss style

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