Founder of non-profit organisation Fashion Declares, Safia Minney – who was named Drapers Sustainable Fashion Champion 2022 – uses her grassroots movement to call for radical change in the fashion industry amid climate, ecological and social crises. She tells Drapers why carbon literacy is central to this radical change.
“I’ve always had this deep questioning: what’s it all about? Why are we spending so much resource and energy on things that don't make the world a better
The fashion industry is relying on "zombie data" that lacks credibility in order to promote products and services as sustainable, a move that could create reputational damages for the brands and see investors back unsustainable corporate.