Virakh the farmer is a little bemused, but he’s also quite enjoying the attention. Suzanne Clements, painter, former fashion designer, and – for today – creative director on the Oshadi Collective shoot says he has Keith Richards vibes, and he is gamely going along for the ride in the madder-red shirt dress and indigo blue blouson jacket.
Text by Akanksha Pandey. GIF by Aishwaryashree
How has fashion evolved to tackle a global crisis that shook the industry’s very foundation? Four industry insiders share their thoughts
The pandemic triggered a series of events both alarming and informing while we were fighting the battle of life and death. Until late 2019, the general consensus was to conserve the environment but no sooner had we set foot into 2020 than we moved from shunning the use of single-use plastics to depending on them for our lives. As the fear of contracting the virus or spreading it unknowingly began to take root, our pledge to live sustainably was overridden by the dependence on disposable items gloves, masks, spoons, glasses and even entire PPE suits.