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of a strategy to shed its image as a bike company, turning itself into a sports company. the company, which sells stationary bikes and treadmills, grew in popularity during the pandemic when people were in lockdown. that growth has now slowed, with peloton losing 30,000 members in thejuly to september quarter last year. it s now trying to leverage tiktok s younger audience. the new partnership will create a fitness hub on the social media platform, featuring fitness videos in collaboration with content creators. retailers are experiencing a lull after a series of sales at the end of last year. there was the singles day sales, then cyber monday, black friday and christmas sales the list goes on. companies are now trying to get people to keep spending. for more on how they plan to do that, i m joined by ruthjessie from advertising services firm miq. according to ruthjesse. according to ruth jesse. is a according to ruthjesse. is a huge opportunity for marketing. this allows fo

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