of their stance on the israel palestine conflict. this includes mcdonald s. the burger chain became a target after photos and videos on social media showing franchise stores in israel giving away thousands of free meals to the members of the israeli military. this resulted in calls to boycott the brand, from those angered by israe ls military response in gaza. owners in muslim majority countries such as kuwait, malaysia and pakistan put out statements distancing themselves. in a message on linkedin, mcdonald s ceo chris kempczinski wrote that the burger chain is experiencing a meaningful business impacted due to the war and associated misinformation. all of this in the middle east and beyond because of the war in gaza. he added, this is disheartening and ill founded, pointing that many of the restaurants are operated by local owners. he didn t elaborate on the scale of the impact, but mcdonald s has around 2,000 restaurants in the region. it isn t the only global bra
treadmills, grew in popularity during the pandemic when people were in lockdown. that growth has now slowed, with peloton losing 30,000 members in thejuly to september quarter last year. it s now trying to leverage tiktok s younger audience. the new partnership will create a fitness hub on the chinese owned social media platform, featuring fitness videos in collaboration with content creators. it is not the only one turning to tech to get people to spend more. retailers are experiencing a lull after a series of sales at the end of last year. there was the singles day sales, then cyber monday, black friday sales. for more on how they plan to do that, ruthjessie from advertising services firm miq. generative ar is a huge opportunity for marketers and advertisers.