Digital advertising spend up 8% last year to €726m
Updated / Thursday, 15 Apr 2021
07:33
New figures show that digital advertising spend in the Irish market reached €726m last year, up 8% compared to 2019.
The latest IAB PwC Online Adspend report shows that online display advertising grew 12% to €367m in 2020, with social and video the primary drivers.
Search advertising grew by 5% to €321m.
The figures show that spend on digital advertising, excluding social, search and classified, declined by 10% last year.
Suzanne McElligott, CEO of IAB Ireland, said 2020 was a challenging year for the advertising industry.
However she said the pandemic has resulted in digital becoming increasingly important for many people.
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