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Leading executives in the licensing and merchandising space discuss encouraging toy sales, the return of location-based experiences and the rise of the metaverse.
David Kleeman, senior VP of global trends at Dubit, offers up some tips on how IP owners can tap into the new creative and commercial opportunities presented by the metaverse and catches up with Anne Loi, executive VP of M&A and chief commercial officer at WildBrain.
Children no longer make a distinction between the virtual and the 'real' worlds, experts say. But that doesn't mean they still won't play with Lego in 2050.