Experts from across the globe gathered to discuss recent trends and predictions at the latest Beyond Borders event in London. Ledetta Asfa-Wossen reports.
Leading executives in the licensing and merchandising space discuss encouraging toy sales, the return of location-based experiences and the rise of the metaverse.
BRUSSELS, Belgium BoldMove, creator of happier worlds with media-based attractions, is pleased to announce a spectacular new indoor concept: Houba World, Marsupilami’s great adventures. This has been developed in close cooperation with the creative team of Mediatoon Licensing. As part of the French and Belgian Média Participations Group, Mediatoon Licensing manages the IP of many famous cartoon characters such as Spirou, Lucky Luke and Marsupilami, to name just a few. BoldMove selected the Marsupilami family to develop an amazing concept for an immersive indoor entertainment center, including a range of media-based attractions and innovative technologies.
Based on a detailed master plan, spanning 3,000 square meters, the park features a BoldMove Smash & Reload dark ride with adjusted gameplay and suitable temple theming. In a fitting and impressive decor of a tropical forest with riverside, temples and rock formations, 15 attractions can be situated alongside a themed restaura