Thailand’s Pomelo is revolutionizing SEA’s fashion industry with machine learning and AI
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Machine learning and AI have a multitude of applications in various industries, but fashion might sound like a curious segment for their use.
E-Commerce is big business in Southeast Asia (SEA). With movement restrictions coming and going so often in the region, consumers have increasingly moved towards digital means of retail, from fast-moving consumer goods (FMCG) to electronics, to fashion.
Whilst segments like electronics are often perceived to be popular, statistics show that the fashion segment of e-commerce, surprisingly, gets the lion’s share of the multi-billion e-commerce pie.
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Thai startup Pomelo pivots to fashion tech platform amid pandemic Toggle share menu
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Thai startup Pomelo pivots to fashion tech platform amid pandemic JD.com-backed fashion e-commerce startup Pomelo plans to boost revenue by offering its own technology in analytics and demand forecasting to other fashion brands in the region, its chief executive said on Tuesday, amid slowing offline sales.
FILE PHOTO: A Pomelo store is seen in a shopping mall in Bangkok, Thailand November 1, 2018. Picture taken November 1, 2018. REUTERS/Chayut Setboonsarng
25 May 2021 06:51PM Share this content
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BANGKOK: JD.com-backed fashion e-commerce startup Pomelo plans to boost revenue by offering its own technology in analytics and demand forecasting to other fashion brands in the region, its chief executive said on Tuesday, amid slowing offline sales.