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Buyers Are Split on Amazon s Traditional Upfront

Media buyers: Advertisers are not responsible for keeping X afloat — or shutting it down | Analysis

Politics aside, marketers and media buyers say X is a ‘nonessential’ platform for large and small companies whose main goals are to sell products, not take a stance.

How the Israel-Hamas war is affecting ad spend | Analysis

Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back from social media due to the spread of misinformation, hate speech and violent content.

How the Israel-Hamas war is affecting ad spend

Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back from social media due to the spread of misinformation, hate speech and violent content.

As conference season picks up, here are the issues the ad industry should address | Analysis

From workforce attrition to misinformation and the risks of artificial intelligence, industry leaders and activists discuss the hard topics that ought to be addressed at ad conferences amid hype about new technologies.

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