/PRNewswire/ Interactive, storytelling packaging will become a reality for the craft beer industry this year, with the release of Beerscans, an augmented.
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Augmented Reality Packaging Innovations for CPGs, Beer and Wine Industry
Pizza Hut, and White Castle - in conjunction with Coca-Cola, are rolling out new novelty AR technology packaging, while the beer and wine industry will see options for a new virtual customer experience.
Apr 9th, 2021
AR technology allows consumers to play Pac-ManPizza HutAccording to the AIPIA, Pizza Hut has launched a limited-edition pizza box that uses AR technology to allow consumers to play Pac-Man via a QR code. They can then share their score to Twitter to enter a drawing for a custom Pac-Man gaming cabinet.
White Castle, in celebration of its 100
Did you know that the average tenure of a Head of Marketing position continues to fall, reaching just 41 months according to the latest Spencer Stuart research published by the WSJ?
It is still one of the shortest average terms of office of any chief in the C-suite, according to a recent report by Korn Ferry. But one piece of good news in the past year is that although conditions for CMOs have become more difficult since the coronavirus pandemic, “In many cases, CMOs are not being removed, but it’s been pretty dramatic layoffs beneath them” said Greg Welch, practice leader for marketing, sales and communication at Spencer Stuart.
From Can to Customer Connecting Virtually Every Beer
Posted on March 09, 2021
BEERSCANS™ PRESS RELEASE
GEELONG, Australia, March 9, 2021 /PRNewswire/ A ground-breaking concept, enabling consumers and producers to connect through product packaging is rolling out to the craft beer industry, it was announced today, with brewpubs and taprooms set to benefit.
The suitably named, BEERSCANS™, is an augmented reality platform, for brands to deliver a unique customer experience. At its core, the concept
enables brands to virtually link content to their packaging
encourages smartphone users to scan packaging, to activate a unique virtual experience
presents the brand s content, through a stunning augmented reality display, which is virtually attached to the package itself