Researchers from Duke University, the University of Notre Dame and Microsoft have published a new version Marketing Journal Article looking at the use of
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COVID-19, Technology and Marketing Editors:
Addresses how traditional concepts of relationship marketing can be applied in the new age of business, brought about by Covid-19
Highlights opportunities and challenges associated with the implementation of technology and marketing management during the Covid-19
Elaborates on the connection between new technology (blockchain technology, automation solution, etc.) and marketing management during and post Covid-19see more benefits
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Did you know that the average tenure of a Head of Marketing position continues to fall, reaching just 41 months according to the latest Spencer Stuart research published by the WSJ?
It is still one of the shortest average terms of office of any chief in the C-suite, according to a recent report by Korn Ferry. But one piece of good news in the past year is that although conditions for CMOs have become more difficult since the coronavirus pandemic, “In many cases, CMOs are not being removed, but it’s been pretty dramatic layoffs beneath them” said Greg Welch, practice leader for marketing, sales and communication at Spencer Stuart.
Dec 19, 2020
Early one morning at the beginning of December, I rushed to the nearest newsstand to purchase a copy of the Nikkei Marketing Journal. It was somehow reassuring once again to see, emblazoned atop page one, the publication’s traditional sumo-style
banzuke (ranking sheet) a layout virtually unchanged since 1971 listing Japan’s top-selling hit products of 2020.
Before dissecting the 2020 rankings, it’s worth examining how this annual list began. The 1970s marked the time when discerning consumers in Japan began showing a preference for greater variety. Prior to that time, manufacturers had been content to sell their rice cookers, washing machines, TV sets and other mass-produced household items by appealing mainly through brand affinity. Increasingly, companies realized that to compete successfully they would have to attract consumers with innovative products aimed at specifically targeted segments of the market.