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Marketers: Personalization, Privacy Is on You

Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.

Todd hatleyKristina podnarKarmesh vaswaniAnn taylorDigital policyDefinitive guideCustomer careConsumer data privacyCustomer dataCan you have your privacy personalization cakeBuild trustCustomer experienceDigital marketingData privacy and securityData compliance

Should Marketers Use Web Scraping to Collect Data?

A definitive guide (for marketers, developers and everyday users) on what web scraping is and how to use it.

Tom watermanJulie ardenArezou rezaiKevin sahinSupreme courtUs supreme courtEuropean unionNewspaper licensing agencyGenerate more loyaltyUnited kingdom basedParis smithComputer fraudAbuse actNinth circuitCreate your own websiteBeautiful soup

5 Tips for Optimizing the Customer Experience With AI

Want to enhance your brand's customer experience strategies? Learn how with these five AI in CX best practices.

Karl phenixSabrina atienza pegasystemsJonathan moranJaime merittJohn kooContact centerHave both privacyOptimal customerArtificial intelligence in marketingCustomer journeys and mappingCustomer experience designData privacy and securityDigital customer experience managementCustomer data

Does Web3 Really Matter? Here s What Tech Leaders Say

Will Web3 bring democracy and privacy back to the web, or is it all a baseless fairytale? See what the experts say.

City ofUnited kingdomStephen diehlJack dorseyDarcy dinucciFacebook metaTim oreillyTim berners leeMarc andreessenJames grimmelmannGavin woodDavid gerardAndreessen horowitzBlockchain technologyCornell universityTimo reilly

Finding Look-Alike Audiences in the Privacy-First Marketing World

The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data.

Travis cameronAlex holubKnow you don tMachine learningData scienceArtificial intelligence in marketingData management platformsData privacy and securityOperational customer data platformsData complianceDigital marketingCustomer data

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