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NielsenIQ Rises to the Omnichannel Measurement Challenge

The shopper journey continually evolves as consumers have more control over what they do, see, and hear. That means the tools used to measure and analyze sales, market share and consumer behavior must also change. In an environment that continues to experience seismic shifts, measuring when, where and how consumers are buying is imperative.

United statesUnited kingdomLorena elizondoEdouard nattHead of international measurementAdvent internationalWestern europeNorth americaChief strategy officerInternationale commerce measurementRakuten intelligenceData impactMedia contactMnichannel measurementAnalyze salesMarket share

Fresh share of online sales still lagging physical stores, new data reveals

Fresh share of online sales still lagging physical stores, new data reveals
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United kingdomApril oliver wymanOliver wymanMike watkinsAlister frenchData impactRakuten intelligence

NielsenIQ Enters Agreement to Acquire Rakuten Intelligence & Data Impact

NielsenIQ, a measurement and data analytics provider, has entered into two acquisition agreements in an effort to strengthen its omnichannel suolutions.

United statesNatalie williamsJim peckData impactRakuten intelligenceNorth america measurement product leadershipExecutive chairmanMetrics and analyticsCustomer experienceCustomer experience metrics

CMO s top 8 martech stories for the week - 30 September 2021

All the latest martech and adtech news from Freshworks, NielsenIQ, Optimove, Bigeye, ActionIQ, Blackbird.AI, Litmus and Talkwalker

Daniel freemanHan sikkensGirish mathruboothamWeber shandwickPini yakuelRichard clarkeSteffan peyerShanmugam krishnasamyNaushad uzzamanPoojitha jayadevanSequoia capitalUs government national security councilData impactRakuten intelligenceNielsen connectSummit partners

NielsenIQ sets the pace for the omnichannel measurement revolution

NielsenIQ, the industry leader in global measurement and data analytics, announced today two key acquisition agreements Data Impact and Rakuten .

United statesNatalie williamsJim peckHead of international measurementAdvent internationalRakuten incBusiness wireData impactNorth america measurement product leadershipExecutive chairmanRakuten intelligenceInternationale commerce measurementRakuten advertisingSan mateo