Establishing and maintaining effective systems to protect sensitive personal data and confidential business information from outside interference while also assuring that privacy.
Businesses Should Begin Assessing Their Data Practices in Order to Meet The California Privacy Rights Act Requirements Thursday, February 4, 2021
[1] We now highlight significant privacy safeguards under the California Privacy Rights Act (“CPRA”) that will require advance planning in preparation for its January 1, 2023 effective date.[2] These new requirements will impact the collection and use of personal information across each organization. In particular, businesses, at a minimum, will need to assess and plan for:
the effective implementation of data minimization policies, practices, and technologies;
providing “consumers”[3] with notice and a right to opt out from cross-context behavioral advertising targeting surfing activity across websites;
The
California Consumer Privacy Act (“CCPA”) to impose enhanced protections. The CPRA enhancements apply to “for profit” companies and other organizations: (a) with more than $25 million in gross revenues in the preceding calendar year, or (b) that annually buy, sell or share the personal information of 100,000 or more consumers or households, or (c) that derive at least 50 percent of their annual revenue from selling or sharing consumer personal information (“businesses”).[1] Those businesses must:
provide reasonable cybersecurity safeguards for all categories of personal information;
conduct annual cybersecurity audits and make regulatory filings of risk assessments with the newly created California Privacy Protection Agency if the processing of personal information presents a significant risk to consumers’ privacy or security; and