As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, LiveRamp’s Christine Grammier argues that expanding data collaboration in a privacy-safe way can help the industry unlock more comprehensive and accurate measurements of advertising effectiveness.
Today, The Drum kicks off our latest Deep Dive, The New Data & Privacy Playbook, where we‘ll be looking at everything from innovative cookie-less approaches to advertising to the boom of privacy regulation across the globe and the new frontier of data in the era of AI and web3.
As third-party cookies go the way of the dodo, publishers are eyeing new strategies for attracting ad spend. Emodo‘s David DiAngelo outlines three key trends.
The regulatory agency is cracking down on Meta after the tech titan allegedly violated previous orders concerning children’s data privacy on its platforms.
Join experts from StackAdapt and Earnest for a webinar to explore the new snacks on the shelf in the digital pantry, as they whip up a future-proof cookieless recipe.