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Billboard at the Beverly Center. Unable to rely on Oscar voters seeing billboards on their commutes, the industry took initially a hit, but experts say the business is glacially coming back. At the start of 2021, L.A. residents used to the city s biannual proliferation of For Your Consideration billboards needed only to look skyward for reminders they were still living in unprecedented times. The prevalence of out-of-home advertising (which comprises billboards, bus, bench and other outdoor ads) hawking titles vying for Golden Globes, Oscars and other awards decreased noticeably, observers say, at a time when many industry voters still weren t venturing far from home, forcing campaigners to seek alternate ways to reach them, and the awards season became longer and more drawn-out.

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