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Verizon Names Ogilvy Creative AOR for Its Consumer Business

Verizon Names Ogilvy Creative AOR for Its Consumer Business
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Verizon awards Ogilvy consumer account long held by McCann

Verizon awards Ogilvy consumer account long held by McCann
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McCann Worldgroup CEO Daryl Lee: Creative shouldn t cede attribution and measurement of brand performance to media agencies | News

A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.

McCann Worldgroup CEO Daryl Lee: Creative shouldn t cede attribution and measurement of brand performance to media agencies

A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.

Agency news you need to know this week

Agency news you need to know this week
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

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