New strategic partnership with Nutanix highlights Dell channel initiatives channelbuzz.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from channelbuzz.ca Daily Mail and Mail on Sunday newspapers.
Dell Chief Partner Officer Denise Millard talks Apex incentives and channel strategy crn.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from crn.com.au Daily Mail and Mail on Sunday newspapers.
Dell is revamping the channel program under Chief Partner Officer Denise Millard with new programs and incentives around PC deals as well as better incentives to Apex product categories to give partners.
To break out of its current No. 3 market position in the category, the company is leaning on partners, with incentives around PC peripherals as well as on workstations,.
“It’s clear that Denise has that EMC-DNA where best effort doesn’t matter. Winning matters. It is win or die trying,” says Dell Titanium Partner and Advizex CEO C.R. Howdyshell of Dell’s New Channel Leader Denise Millard.