While lawmakers and philosophers alike still debate whether content produced by generative AI models amounts to anything like human creativity, advertisers have already begun using the technology in their promotional campaigns.
Focus: From Mad Men to machines? Big advertisers shift to AI reuters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from reuters.com Daily Mail and Mail on Sunday newspapers.
Generative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year, capturing the public s imagination and sparking interest across many industries.