Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say.
Some of the world s biggest
advertisers, from food giant Nestle to consumer goods
multinational Unilever, are experimenting with using
generative AI software like ChatGPT and DALL-E to cut costs.
Some of the world s biggest advertisers, including Nestle and Unilever, are using generative AI software to cut costs and increase productivity. However, concerns remain over security, copyright, and unintended biases.
Generative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year, capturing the public s imagination and sparking interest across many industries.