earn money from endorsements and sponsorships. the decision follows a ground-breaking supreme court ruling. college sports rakes in billions of dollars a year in the u.s. and everything from tv contracts to merchandise and didn t take long for some athletes to cash in on their names, faces and brands. university of iowa basketball player announced almost immediately he got a deal with the boom in iowa fireworks store for a signing and two rivals start a booking company for live event for student ooathletes. two are starting the platform dream field. daniel durban is the director of the usc annanberg sports media society joins me from kansas. thanks for being on with us. thank you for having me. my pleasure.
case. so much still to figure out on this issue. sounds like it s a step towards fairness. that s all the time we have. thank you for joining us, daniel. appreciate it. thank you, kim. ening/soccer fans are on cloud nine after their national team finally reached the euro 2020 semifinals. let s have a look. football s coming home football s coming home, that s how they celebrated in rome after england crushed ukraine 4-0 in the quarterfinal saturday. that was the first time in 25 years that england reached the semis. the three lions will face denmark, the cinderella story of the tournament. the danes beat the czech republic 2-1 in the second quarterfinal match of the day. they ll go up against england at wembley on wednesday. that wraps this hour of cnn newsroom. i m kim brunhuber. i ll be back in just a moment with yet another hour. please do stay with us.