earn money from endorsements and sponsorships. the decision follows a ground-breaking supreme court ruling. college sports rakes in billions of dollars a year in the u.s. and everything from tv contracts to merchandise and didn t take long for some athletes to cash in on their names, faces and brands. university of iowa basketball player announced almost immediately he got a deal with the boom in iowa fireworks store for a signing and two rivals start a booking company for live event for student ooathletes. two are starting the platform dream field. daniel durban is the director of the usc annanberg sports media society joins me from kansas. thanks for being on with us. thank you for having me. my pleasure.