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45 Years Later, The Apple II Still Has Lessons to Teach Us

45 years after the Apple II personal computer launched, the tech industry has arguably moved away from a few of the core principals that launched Apple and the personal computer into the mainstream. We spoke with industry luminaries Tim Sweeney, John Romero, and Steve Wozniak about what the Apple II did right—and what we can still learn from it today.

What is a marketing strategy? Definition and examples

This article explains what a marketing strategy is and why it is important. It also shows how it is different from a marketing plan.

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