From crafting a compelling ad campaign to optimizing a company’s online presence, agencies can play a central role in guiding businesses through the holiday sales frenzy.
Without the deep pockets of a larger corporation, entrepreneurs and startup founders often find themselves in search of innovative, cost-effective lead-gen solutions.
Digital marketers must keep up with the changing trends and potential risks that might impact their efforts from year to year and sometimes, even month to month.
Using wit, creativity and outside-the-box strategies, some branded social media accounts captivate audiences and stand out in a saturated digital marketplace.