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Subaru Trademarks Strange Names, One of Them Is Outsider But It Could Be Way Worse

Subaru filed a patent to trademark some strange designations. But automotive history shows us that it can get a lot worse than that

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Toyota Supra No Longer Available To Order in the UK

Twinned with the G29 Z4, the J29 Supra rolled out in March 2019 for the 2020 model year. Assembled in Graz, Austria by contract manufacturer Magna Steyr,.

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Who Names Electric Cars? These Are The Worst

The chance to name a new car is precious, a billion-dollar branding exercise with decades of potential staying power.

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Why Are Electric Car Names So Bad?

Carmakers are all-in on electric options, but branding them has been a half-baked mashup of ideas.

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Why are electric car names so bad?

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