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It s The Best Job In The World : Man Gets Paid To Name Companies, You Might Recognise Some

Anthony Shore's job is to create new and inventive names for organisations as well as products or services in need of branding.

Landor associatesArthur andersenTonal home gymVirgin voyagesSlow churned ice creamAdobe lightroomFedex custom criticalOperative wordsLexicon brandingAndersen consultingAnthony shore

Meet the professional namer behind Fortune 500 brand names

Meet the professional namer behind Fortune 500 brand names
fortune.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fortune.com Daily Mail and Mail on Sunday newspapers.

Boring companyInternational chamberArthur andersenTrademark officeLandor associatesAnthony shoreAdobe lightroomSlow churnedVirgin voyagesFedex customQualcomm snapdragonFitbit ionicPresident obamaLexicon brandingAndersen consultingElon musk

Developing Effective Brand Names: Lessons From A Naming Guru

David Placek, Founder and President of Lexion Branding is interviewed on the topic of how to develop an effective brand name.

United statesStanford universityDavid placekWilliam labenVanitha swaminathanKevin lane kellerStrategic brand managementLexicon brandingSubaru outbackImpossible foods

Who Names Electric Cars? These Are The Worst

The chance to name a new car is precious, a billion-dollar branding exercise with decades of potential staying power.

United kingdomElon muskDavid placekNissan ariyaPorsche taycanLucid group incToyota motor corpHonda motor coPolestar automotive holding united kingdom plcMotors coWho names electricThese are the worstChevrolet suburbanHonda motorLexicon brandingSubaru outback

Why Are Electric Car Names So Bad?

Carmakers are all-in on electric options, but branding them has been a half-baked mashup of ideas.

United kingdomRathaphon nanthapreechaPorsche taycanElon muskDavid placekNissan ariyaHonda motor coPolestar automotive holding united kingdom plcMotors coLucid group incToyota motor corpChevrolet suburbanNames die hardBloomberg newsHonda motorLexicon branding

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