How Dabur is riding the new normal The pandemic has seen the 136-year-old company reboot by fast-tracking
product launches, embracing automation, upping the emphasis on e-commerce, and focussing on its health portfolio.
Jan 22, 2021
You are likely to have been advised d this over the last several months. Multiple times. “Boost your immunity!” It is, after all, the only protection from the Covid-19 virus till we get a vaccine. While the jury is still out on whether and how much certain ingredients can actually shield you from infection, sales of immunity-related products have soared. And among the companies that have benefited from this trend is Dabur, the 136-year-old maker of Dabur Chyawanprash, Dabur Honey, and Real juices.