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Google Marketing Live 2023: Everything you need to know

Here's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.

Greg finnSearch engineCypress northMarketingo clock

Google PMax adds generative AI to create text assets, images

Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting.

Greg finnMax pmaxGoogle adsPerformance maxMax generate assetsMax generate imagesEgenerate imagesMax generated imagesSearch engineCypress northMarketingo clock

Google Ads will create AI-powered assets that target search queries

Automatically created assets will now have the ability to leverage query-based generative AI at the campaign level.

Greg finnGoogle marketing liveGoogle adsSensitive skinDynamic keyword insertionGet generativeSearch engineCypress northMarketingo clock

Why advertisers should reassess Google Ads recommendations

Google Ads is fundamentally changing how recommendations work. Here's why you should be extremely cautious about applying any recommendation.

Nicole farleyShawn elleyShaun elleyGil gildnerGreg finnGoogle adsRedundant keywordsGoogle ads recommendationsOptimization scoreSearch engineCypress northMarketingo clock

Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023

A help doc reveals that all content targeting settings will be automatically removed from video campaigns that drive conversions.

Greg finnGoogle adsYoutube channelsSearch engineCypress northMarketingo clock

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