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Layer on the automation: How to combine automation options for PPC success

It's important to leverage the right automated features in Google Ads to properly control and steer your campaigns.

Christine zirnheldPerformance maxGoogle adsConversion valueMaximize conversionsDynamic search adsDiscovery campaignsGoogle analyticsSearch engineDigital marketing managerCypress northMarketingo clock

What are Identical Keywords and why they matter for Google Ads

Google Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years?

Mike ryanColin slatteryRodney ipGinny marvinMax pmaxGreg finnWhile googlePerformance maxGoogle searchGlobal product leadGoogle adsSmarter ecommerceGoogle ads product liaison ginny marvinCypress northMarketingo clock

Google Marketing Live 2022: Reactions from the experts

Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.

Julie bacchiniCory henkeMichael hendersonGreg finnNeptune moonGoogle marketing liveSaskin galesMarketing consultantPerformance maxGoogle marketingCypress northMarketingo clock

3 Google Merchant Center changes you may have missed

A pause attribute lets you temporarily halt ads. Availability dates become required. And Google updates its Unsupported Shopping content.

Greg finnUnsupported shoppingCypress northMarketingo clock

Crypto exchange ads now allowed on Microsoft Ads (with pre-approval)

Selected cryptocurrency exchange ads will now be able to run in the US on the Microsoft Advertising Search Network.

United statesGreg finnMicrosoft advertising search networkMicrosoft audience networkMicrosoft advertising searchMicrosoft bingCypress northMarketingo clock

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