With September right around the corner, retailers throughout the Mid-Atlantic and Northeast are gearing up to provide customers with delicious fresh apples from growers in Virginia, New York, Pennsylvania, and Maryland. Each year, shoppers eagerly await the arrival of popular varieties, such as the Honeycrisp, Gala, Ginger Gold and Paula Red.
Following a successful year, which saw 55 million consumer impressions across all media, the New York Apple Association’s marketing and public relations plan for the 2022-23 crop year is under way.
NYAA reported that it is reaching out to retail partners to secure geo-targeting advertising to complement in-store and digital promotions to drive New York apple sales. These geo-targeted promotions include a gallery of NYAA’s original content, images, and videos to complement print and digital ads.