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Why natural fragrances are the new scentsation stuff.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stuff.co.nz Daily Mail and Mail on Sunday newspapers.
Frances Shoemack is used to taking risks that pay off. First there was the 2011 move from Auckland to Amsterdam, armed only with husband David and a freshly minted EU passport. Then there was Abel (pronounced Ah-bell), the boutique natural perfume company Frances started at her kitchen table.
Paul McCredie/NZ House & Garden
Frances and David Shoemack with sons Rufus, left, and Arthur; the couple love the clever design of the stacked bedrooms in their Wellington home which means all rooms have windows on three sides, making the house feel more spacious than its compact footprint. Although she’s a trained winemaker and worked in the New Zealand wine industry, similar jobs were hard to come by in her new home. “There aren’t any vineyards in Amsterdam. But wine and perfume are closely related and having become frustrated with the lack of natural, sustainable perfumes, I decided to start my own brand.”