U.S. Bank tests branches geared for a digital-first era
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U.S. Bank has made a series of overhauls to branches in the Twin Cities region of Minnesota to reposition physical banking as digital channels eat away at its usage,
per the Minneapolis/St. Paul Business Journal. The latest example, a renovated concept branch in Eden Prairie, features self-service stations with digital devices instead of tellers. Branch employees will instead help customers with services including technology assistance, lines of credit, and wealth management. U.S. Bank began rolling out these concepts last fall.
The concept branches let U.S. Bank test ways to pair physical banking with the digital-only channels that are displacing it.
The rise of collaboration apps in China, and how marketers can harness their potential
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Workplace transformation remains one of the pandemic’s biggest stories. As companies shifted to remote work in 2020, adoption of collaboration tools in China skyrocketed and Tencent’s app for enterprises, WeCom, was no exception. The app’s interoperability with WeChat and arsenal of business features will make it a valuable asset for marketers even after offices reopen.
In April 2016, WeCom launched as WeChat Work in China, to only moderate success. The pandemic has turbocharged its user growth, however. In December 2020, the number of monthly active users (MAUs) in China more than doubled year over year to reach 72.2 million, per research firm QuestMobile.
In the UK, search’s saving grace was strong growth in ecommerce
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Search had a challenging time during the pandemic. Spend grew just 5.3% to £7.34 billion ($9.41 billion) in 2020, down from 17.7% the previous year and significantly down on our pre-pandemic estimate of 12.2% growth. However, this latest forecast is a reversal on our interim August 2020 estimate, when we expected a decline of 1.7% for the year.
Travel spending is predominant in search, so 2020 was likely to be a rocky year for the format. Our ad spend by industry forecasts from August last year were already painting a bleak picture for the travel sector a 36.7% decline in digital ad spend in 2020 and our update later this year is unlikely to contain any significant upticks.
Wreckfest Adds Two More DLC Packs With More Action & Cars
Wreckfest Adds Two More DLC Packs With More Action & Cars
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THQ Nordic and Bugbear have added two more DLC packs to
Wreckfest to keep you busy with new cars and courses. The team has released the Super Truck Showdown tournament and the Off-Road Car Pack, both available for PC, Xbox One, and PS4. This particular event is focused on Stadium Super Trucks hitting both dirt and tarmac. As for the new track, you re getting the Rattlesnake Racepark, which pays homage to real-world super-truck dirt tracks with their signature steep jumps, technical turns, and mountain scenery. We have details below about the updates made to the game this week as well.
Q&A: How Pizza Hut approaches its global partnerships to meet consumer needs
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Over the past few years, amid a huge digital transformation, Pizza Hut has had to pivot from traditional restaurant service and carryout to ecommerce.
In addition to its shift toward digital, another key area of focus for the company has been its global partnerships with brands like Unilever’s Ben & Jerry’s. We recently spoke with Courtney Vogel, vice president of marketing and strategic partnerships at Pizza Hut, about these partnerships and how they vary across markets.
Tell us about your role at Pizza Hut.