Alkami s public offering brings digital engagement providers into focus - Insider Intelligence Trends, Forecasts & Statistics emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.
US adults find print and TV ads more trustworthy than social media ads
Download
Share
While the majority of US adults don’t particularly trust any form of advertising,
nearly half said they trust
print,
(More) digital trends for 2021: The future of grocery is digital
Download
Share
We recently released our “10 Key Digital Trends for 2021” report, which spotlighted the rise of Disney as a streaming powerhouse, the enactment of a federal privacy law, first-party data reigning supreme, and more. But which major trends narrowly missed the cut?
Here’s our fifth in a series of
additional transformative developments that ought to be on your radar throughout 2021.
Read about the fourth runner-up, nostalgia marketing, in our recent article.
In online grocery, first-time adoption evolves into consumer habit
Online grocery took off dramatically in 2020 as a result of the pandemic; that’s no surprise to anyone. According to our estimates, food and beverage was by far the fastest-growing ecommerce category in the US in 2020. Given its low penetration and high sales growth, digital grocery is the next big opportunity in ecommerce.
eMarketer Podcast: Facebook keeps delivering, a study on the ad boycott, and the key to Instagram success emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.
Among performance marketers, CTV is a growing priority | Sponsored Content
This article was contributed and sponsored by SteelHouse.
Share
Record numbers of advertisers have gravitated toward connected TV (CTV) in the past year. But among the rapid rise in adoption, an interesting trend has emerged a growing number of brands and agencies are using CTV as a direct-response performance channel.
How performance marketers embraced CTV in 2020
In our 2021 Post-Holiday Connected TV Report, in which we analyzed SteelHouse customer data from Q4 2020, we found more advertisers were active on the nascent ad channel than anytime before. Performance TV, our CTV ad platform, saw a 67% year-over-year (YoY) increase in the number of CTV advertisers compared to Q4 2019.