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Microsoft Advertising Shopping campaigns reporting enhancements

Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.

United statesUnited kingdomNew zealandBarry schwartzMicrosoft search networkEuropean unionMicrosoft audience networkMicrosoft advertisingCustomer matchMicrosoft audienceAudience networkMicrosoft audience adsAudience adsSimilar audiencesLatin americanContributing editor

PPC 2021 in review: Privacy and automation force advertisers to adapt

From BMM keywords to FLoC to RSAs, PPC professionals dealt with a lot of change in 2021. Here's a summary of the most impactful developments that shaped PPC in 2021.

New yorkUnited statesDistrict of columbiaUnited kingdomWest virginiaKirk williamsGeorge nguyenAmy bishopFrench competition authorityElectronic frontier foundationGoogle merchant centerUniversity of michigan school informationGoogle partner programMicrosoft advertisingSmart biddingMaximize conversions

Four tips for SEM teams to adjust to a privacy-focused future

Here’s how the third-party cookie deprecation and privacy regulations will impact paid search and what practitioners can do to adjust

Matt mierzejewskiPerformance marketing labMerkle incTracking transparencyCustomer matchGoogle adsSmart biddingGoogle analyticsGoogle cloud platformBig queryGoogle ads smart bidding

Coloring the black box: a new look at managing Smart Shopping campaigns

Coloring the black box: a new look at managing Smart Shopping campaigns
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

United kingdomLuqom groupSmart biddingSmart shoppingCustomer matchEnhanced conversionsConversion value rulesProfit on ad spentProduct advertising contribution modelProduct advertising contributionGoogle shoppingKeyword insightsGoogle smart shopping

Top 5 Takeaways From Google Marketing Livestream 2021

Top 5 Takeaways From Google Marketing Livestream 2021
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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