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Lead generation with paid media: What s new and what s next

Lead generation with paid media: What s new and what s next
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What is Partnership Marketing for Small Business?

Is partnership marketing a good deal for your small business? We've laid out the pros and cons of this approach after the jump.

Braveen kumarMatylda chmielewskaCons of partnership marketingPros of partnership marketingCreate strategic marketingDirect competitorsSimilar audiencesMarketing savvy partnersBroad reachMutual benefit

Performance Max for B2B: 4 best practices

While B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options.

Laura schielePerformance maxSmart shoppingDisplay networkSimilar audiencesCustom columnsSearch enginePaid acquisitionJordan digital marketing

Microsoft credit card ads are now available globally, plus 11 other new product updates

Microsoft's 12 new products and updates for November, plus the launch of their Netflix ads partnership.

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Credit card ads and other product updates for November - Microsoft Advertising

Check out Microsoft Advertising’s November product roundup with a recap of what’s recently been released to learn about the new features available.

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