Millions reached for their phones, looking for a distraction from the inevitable autumn rain. They opened Facebook, Instagram, WhatsApp. Feeds failed to refresh, stories buffered, messages went unsent. Facebook was down. Again.
A new research paper written by a team of academics and computer scientists from Spain and Austria has demonstrated that it’s possible to use Facebook’s targeting tools to deliver an ad exclusively to a single individual if you know enough about the interests Facebook’s platform assigns them. The paper — entitled “Unique on Facebook: Formulation […]
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