This week’s blog post by Cumulus Media | Westwood One’s Audio Active Group shows a brand-new comprehensive analysis of listening data from the Nielsen Fall 2022 Survey, MRI Simmons, Edison Research's “Share of Ear,” and Advertiser Perceptions “that reveal 82 million reasons to keep AM radio in vehicles, illustrating why AM/FM radio is still the…
This week’s blog post from Cumulus Media | Westwood One Audio Active Group focuses on podcast consumer and smart speaker trends and is based on data from Edison Research’s “Share of Ear” Report from Q4 2022. Among the report’s eight key findings are: 1) Smart speaker ownership has stalled with the last growth spurt occurring…
Radio has overtaken television for the first time in history among persons 18-49 in average audience and weekly reach. According to the watched Nielsen Total Audience Report, live and time-shifted television’s dominance has been consistently shrinking over the last few years. In 2022, the long-predicted resurgence of radio in the face of cable cord cutting […]