Bouvard and Hereau Deal Dual Insights On Hispanic Radio radioink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioink.com Daily Mail and Mail on Sunday newspapers.
This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group analyzes data from Edison Research’s just-released Infinite Dial study. Some of the takeaways from the study that are further explored in the post include: 1) No longer is podcasting a niche platform lacking scale: Podcasting deserves a larger role in media plans…
This week’s blog from Cumulus Media | Westwood One’s Audio Active Group looks at data from a Mediaprobe study using electrodermal activity (via a special monitor attached to the respondent’s hand) to determine their reactions to ads in actual AM/FM radio segments. Mediaprobe says the electrodermal sensor “allows out-of-lab and real-time measurement of unconscious reactions…
Radio Wallops Spotify, Pandora In Ad-Supported Audio Disparity radioink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioink.com Daily Mail and Mail on Sunday newspapers.
The latest blog post from Cumulus Media | Westwood One’s Audio Active Group presents more information from the Cumulus Media-Signal Hill Insights Podcast Download Fall 2023 report conducted by MARU/Matchbox. Some of the findings of this survey of 608 weekly podcast consumers include: 1) Podcast consumers connect with their favorite hosts on social platforms. Podcast…