Using SEO, User Experience & Accessibility to Improve Search Results
It takes marketers with complementary SEO & UX skills to ensure website accessibility not only for search engines but for all.
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The Riddle
Two websites walk into a bar.
One carries a trophy awarded by Google for meeting all their criteria to achieve high rank in search engine results.
The other website is built with superb information architecture, usability, and meets Web Content Accessibility Guidelines (WCAG) standards.
A crowd of people followed it into the bar.
Who does the bartender serve first?
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The responses were a mixture of choosing the website focused on the people it is designed for versus those who advocated for marketing as the winner.
Use Google Chrome Canary to Measure Core Web Vitals
Google Chrome Canary users have a new way to measure Core Web Vitals. Discover how to access the scores on your site and your competitors.
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If you haven’t given the forthcoming update much thought, now is the time.
Particularly as Google’s John Mueller has confirmed that all three metrics must be met if you want to enjoy a ranking boost and potentially earn a soon-to-be-coveted badge in the search results (if Google decides to go ahead with the idea).
There are currently six tools to measure Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS); one of which is Chrome Dev Tools.
Let’s make 2021… fast! An annual front-end performance checklist (available as PDF, Apple Pages, MS Word), with everything you need to know to create fast experiences on the web today, from metrics to tooling and front-end techniques. Updated since 2016. Ah, you can also get useful front-end tips in our email newsletter. This guide has been kindly supported by our friends at LogRocket, a service that combines
frontend performance monitoring, session replay, and product analytics to help you build better customer experiences.
LogRocket tracks key metrics, incl. DOM complete, time to first byte, first input delay, client CPU and memory usage. Get a free trial of LogRocket today.
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
George Nguyen on December 31, 2020 at 8:00 am
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Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how marketers perform their duties.